Fairmont Riyadh introduced House of Grill as its signature fine dining destination — a celebration of timeless elegance, prime cuts, and the golden age of hospitality, elevated by the culinary artistry of Michelin-starred Chef Nicolas Isnard. JBR Communicators was entrusted to bring this vision to life, combining strategic insight with creative execution to create a concept that reflects Fairmont’s legacy while sparking new energy in Riyadh’s dining scene.

Conceived as a refined tribute to the glamour of the 1920s, House of Grill blends art deco elegance, bespoke service, and modern culinary craft. To ensure this vision resonated at every touchpoint, JBR delivered end-to-end creative and strategic execution — from brand identity and design consultation to social media, content creation, digital advertising, packaging, and beyond.

Since its successful launch, JBR continues to partner closely with House of Grill, supporting quarterly visits from Chef Nicolas Isnard and a calendar of activations and events that sustain excitement and build loyalty. At every step, we remain committed to strengthening its position as one of Riyadh’s most distinguished dining destinations.