Kempinski Marsa Malaz, The Pearl – Doha is a palatial beachfront resort celebrated for its blend of European grandeur and Arabian elegance. To ensure its identity remained relevant to Doha’s evolving, design-conscious audience, the property appointed JBR Communicators to lead a full creative brand revitalization.

We executed a strategic transformation across key brand touchpoints, refining the visual identity and rebranding restaurants such as The Public House, while producing engaging, lifestyle-driven content that resonated with both local and international markets. Our scope included social media content creation and campaign execution across digital platforms, ensuring consistency and impact across all channels.

To strengthen positioning and drive engagement, JBR developed seasonal campaigns for Ramadan, festive occasions, and Valentine’s Day and more with luxury storytelling to elevate the guest experience and sustain visibility throughout the year.

This revitalization enhanced Kempinski Marsa Malaz’s presence in the luxury hospitality market, resulting in greater digital reach, stronger community engagement, and renewed excitement across its F&B and lifestyle offerings. The property’s refreshed brand expression has reinforced its reputation as one of Doha’s leading resorts for both leisure and dining experiences.