From the earliest stages of its pre-opening journey, Raffles Jeddah entrusted JBR Communicators with defining its public narrative and positioning the property as a sophisticated new landmark on the Jeddah Corniche. Working closely with stakeholders, we provided marketing consultation and strategy, ensuring that all communication and creative outputs reflected the brand’s heritage, contemporary design, and alignment with Raffles’ global standards.

Our work included the launch of Raffles Jeddah’s digital presence — from social media page creation and community management to the planning and execution of content calendars designed to build anticipation ahead of opening. Each element was carefully developed to deliver consistency and meaningful engagement with key audiences.

Beyond digital, we designed bespoke packaging and on-property collateral that carried the brand’s refined aesthetic with cultural sensitivity, ensuring a cohesive identity across both guest-facing and operational touchpoints.

This integrated approach — combining strategic consultation, creative execution, and brand compliance — has positioned Raffles Jeddah as one of the most anticipated openings in the region. The project has already generated early recognition, strong engagement, and increased visibility across regional and international markets. As the property moves closer to opening, JBR continues to provide strategic and creative support to strengthen its positioning and ensure the brand experience is as distinguished as the hospitality it represents.